COOLA SunBlur Primer SPF 50

An invisible SPF 50 primer that blurs pores, mattifies and grips makeup for all-day hold — sun protection that earns its place as the first step of your makeup routine.

How to use: After skincare and before makeup, dispense into your palm and apply evenly across the face. Allow 30 seconds to absorb, then apply makeup. Use 15 minutes before sun exposure and reapply at least every 2 hours. Pairs with the SunBlur Makeup Mist SPF 50.

Key ingredients: Broad-spectrum UV filters (avobenzone, homosalate, octisalate); soft-focus blurring powders and pore-refining actives; vitamin E and rice bran antioxidants; hydrating propanediol and glycerin. No harsh alcohols, parabens or sulfates.

The COOLA standard: 70%+ certified organic ingredients (California Organic Products Act), no oxybenzone or octinoxate, no parabens or phthalates, naturally derived fragrance, dermatologist tested, non-comedogenic face formulas, and PETA-certified cruelty-free and vegan.