COOLA Gradual Tan Anti-Aging Face Serum

A gradual self-tanning face serum that builds a natural, streak-free glow over a few days while doubling as an anti-aging treatment — no orange tone, no UV exposure required.

How to use: Apply to clean, dry skin in the evening, blending evenly across face and neck and washing hands afterward. Build color gradually with nightly use.

Key ingredients: Naturally derived DHA for gradual, buildable color; hyaluronic acid and organic plant oils to hydrate; antioxidant botanical extracts and peptides to support firmness and smooth the look of fine lines. Contains no SPF — wear sunscreen during the day.

The COOLA standard: 70%+ certified organic ingredients (California Organic Products Act), no oxybenzone or octinoxate, no parabens or phthalates, naturally derived fragrance, dermatologist tested, non-comedogenic face formulas, and PETA-certified cruelty-free and vegan.