COOLA Gradual Tan Firming Lotion

A body lotion that builds a gradual, natural-looking tan while firming and toning — easy to control, easy to blend, and it moisturizes like a normal lotion.

How to use: Smooth evenly over clean, dry body skin, going lightly over knees, elbows and ankles. Wash hands immediately after. Repeat daily until you reach the depth of color you want, then maintain.

Key ingredients: Naturally derived DHA for gradual color; organic shea butter, coconut and plant oils for moisture; caffeine and antioxidant botanicals to help tone and firm the look of skin. Contains no SPF.

The COOLA standard: 70%+ certified organic ingredients (California Organic Products Act), no oxybenzone or octinoxate, no parabens or phthalates, naturally derived fragrance, dermatologist tested, non-comedogenic face formulas, and PETA-certified cruelty-free and vegan.